The Global Media Weekly for executives and entrepreneurs

News Corp buys Stockhead in Oz

News Corp Australia has acquired Stockhead, a five-year-old, privately-owned online finance news company which covers small cap companies on the Australia Stock Exchange. The content is a useful add on to the HNW buyers of News Corp’s Australian Business Review. Stockhead is free to read and derives revenues from content marketing, with commercial content identified as advertising at the bottom of each article to distinguish it from independent editorial. News Corp noted the acquisition follows similar investments it has made in content marketing players including a majority stake in Australia’s largest full service video production company, Visual Domain, last year.

News Corp Australia