Bauer Media Audio, Europe’s largest digital commercial radio broadcaster, will acquire MCR – Media Capital Rádios, of Lisbon, subject to regulatory approval. It marks Bauer‘s entry into the Portuguese market, expanding its audio business to nine countries, and growing its audience to more than 61m weekly listeners across radio, on-demand audio, podcasts and subscription digital audio services.
Media Capital Radios is the leading radio group in Portugal , with a weekly reach of over 4.5m listeners. Offering national and local programming, MCR’s portfolio includes four of the country’s 10 most listened to radio stations. Its Rádio Comercial has been the audience leader for the last 10 years, M80, the third most listened to radio station nationwide and second in the Greater Lisbon region, where Rádio Comercial leads. The MCR group also includes Cidade FM, a leader in the youth segment and two niche radio stations, Smooth FM and Vodafone FM, as well as an extensive digital portfolio comprising 30 digital radio stations and 60 podcasts.
