Canadian online sports and betting company Playmaker Capital has acquired Yardbarker from YB Media. The sports news platform publishes 25,000 articles each month covering American football, baseball, ice hockey at national and college levels, quizzes and picture content supplemented by a daily email newsletter. Yardbarker was established in 2006 and is based in California. The company has amassed 4million monthly users and 350,000 newsletter subscribers. The deal is worth up to $24million in a mix of cash and equity within an initial $18million consideration plus an earnout component of $6million. The Yardbarker content will be integrated within Playmaker’s Futbol Sites.
Playmaker buys YB sports brand
