Meltwater, a social media data and analytics company, has agreed to buy business information provider Owler for a combination of $18.9m in cash and $5.6m of shares in Meltwater. Owler was founded in 2011 and provides crowdsourced company information on 14m companies, derived from 5m contributors. Much of the data is not easily found in the public domain, including revenue estimates, headcount, leadership ratings and business culture. The data will complement Meltwater’s core offer of social media monitoring for its clients. Owler is believed to have revenue of $2-3m and is not yet profitable.
Owler sold for $24.5m
