Mash Media, of the UK, has launched a new product reflecting the move to digital and hybrid events in the trade show sector with the title Digital Event News. The brand aims to target professionals in this developing space with interviews, advice and case studies with quarterly print and fortnightly email editions. The move anticipates the permanence of the online trade show format even after travel is facilitated post-pandemic. The 20-year-old Mash Media Group Ltd is privately owned, and publishes Exhibition News, Exhibition World and Confex News.
Virtual trade show guide
