Vox is extending its partnership with journalist Kara Swisher and New York University professor Scott Galloway who produce the award-winning business podcast Pivot on the Vox Media Podcast Network. Vox will now also host Galloway’s The Prof G Show which is transferring from the Westwood One radio network and doubling its frequency to twice weekly.
Swisher and Galloway, are expected to expand more strongly into video and also live/virtual events following their Pivot Schooled Event which last year attracted “thousands of paying guests from 25 countries”. Vox recently announced plans to bring back Swisher’s Code Conference as an in-person event in September 2021 in Los Angeles. Under the new deal, and Pivot will also feature on New York magazine’s Intelligencer site.
Pivot’s audience is claimed to be 50% up so far in 2021. It won the 2021 iHeart Podcast Award for Best Business and Finance Podcast, the 2020 Webby award for Best Business Podcast, and was named Thought Leadership Podcast of the Year by Adweek in 2019.
Vox has some 200 shows including daily news, tech, culture, sports, and talk shows and is positioning itself as versatile producer of premium podcasts. One to catch.
