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McGraw Hill buys edtech

US-based academic publisher McGraw Hill has acquired the edtech company Kidaptive. The company uses education science,psychometrics and data analytics and will join the newly-established Centre for Innovation within McGraw Hill’s School group of companies. The aim is to advance personalised learning for students in conjunction with McGraw Hill’s established content and curriculum assets. Kidaptive was founded in 2011 by two Stamford alumni and is based in California with a particular focus on early learning. 

McGraw Hill