10 Missions Media, a B2B publisher based in Minnesota, has bought two controlled circulation magazines and a membership platform from Bobit Business Media, of California. The automotive aftercare brands complement 10 Missions’ existing portfolio. 10 Missions was established in 1999 by owner Jay DeWitt with the launch of Fender Bender. Terms of the deal were not disclosed.
The sale leaves Bobit with about 20 magazines and comes after the company’s 2019 acquisition by private equity firm Gemspring Capital which ended 57 years of Bobit family ownership.