Massachusetts-based Questex buying the assets of Live Experience which include Live Design, Club Industry and World Tea Expo. The company says that the deal fits with its strategy of focussing on “the experience economy” and the brands will fit within the company’s existing hospitality portfolio, which includes: Nightclub & Bar and SIBEC Sports & Health Industry.
Questex was last year acquired by private equity firm MidOcean Partners from Shamrock Capital for a rumoured $180m. Questex has over 125 tradeshows in travel, hospitality, pharma, healthcare, beauty and tech.
