B2C. WebMD Health Corp, the US medical portal, has acquired Frontline Medical Communications (FMC). The brands will operate separately while the two companies explore integration possibilities. WebMD, owned by the KKR-backed Internet Brands, has a physician focussed website, Medscape, while Frontline also offers continuing professional development including the website MDedge along with events, publications and digital services (apps, webcasts etc) across 20 medical specialisms. Terms were not disclosed. Internet Brands is focused on four vertical markets: Automotive, Health, Legal, and Home / Travel. Its brands include Fodor’s Travel, Cars Direct, and the Martindale Hubbell legal information service.
WebMD buys FMC
