Sound + Vision. Mediaset, the Italian broadcaster, is to create a Netherlands-based holding company to become the parent of its Italian and Spanish TV interests. The new company, MediaForEurope, will be listed in Italy and Spain. The aim is for the Berlusconi controlled company to develop pan European interests able to compete with Netflix, Amazon and Disney. It follows Mediaset’s recent acquisition of a stake in German TV company ProSiebenSat.
Mediaset prepares for battle
