The Global Media Business Weekly

American Media buys adventure mags

Magazines. National Enquirer publisher American Media Inc (AMI) has acquired TEN: Publishing’s Adventure Sports Network, a group of 14 action sports brands, including Bike, Powder and Surfer magazines as well as the Dew Tour event series. Terms of the deal have not been disclosed. The deal continues AMI boss David Pecker’s recent track record of diversifying (away from its dependance on scurrilous supermarket gossip weeklies) through the acquisition of media brands in trouble which last year included: US Weekly and Men’s Journal (from Wenner Media), and Bauer’s celebrity and teen magazines. The TEN magazines will augment AMI’s Active Lifestyle Group, which includes Muscle & Fitness, and Muscle & Fitness Hers. In 2016, AMI had revenues of $223m. TEN: Publishing’s parent company, The Enthusiast Network, sold a majority stake to Discovery Communications in 2017, rebranding the JV as the Motor Trend Group which plans to focus on its automotive magazines including Motor Trend, Automobile, and Hot Rod.

American Media