B2B information. Advance Publications, Inc. has acquired a majority stake in Newzoo. Transaction terms not disclosed but as part of the agreement, Advance will make a significant capital investment to accelerate Newzoo’s growth as the global leader in games and esports analytics. Amsterdam-based Newzoo is a market intelligence and analytics firm with a primary focus on games, esports, and mobile. Its core business provides direct access to both global and country-level data that informs strategic and daily decision making. Advance is the Newhouse family-owned media group, founded in 1922, whose global interests include Reddit, and Condé Nast brands such as Wired, Ars Technica, and GQ, and 1010data, a cloud-based analytical intelligence and consumer insights business. Advance recently embarked on a multi-billion dollar capital redeployment initiative to accelerate diversification from a traditional dependence on print newspapers and magazines. In August, it acquired another Amsterdam-based business, Stage Entertainment, a production company focusing on musical theater in Europe.
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Advance acquires games and e-sports analytics
