Uproxx bought by Warner Music

B2C digital. Warner Music Group has acquired the pop-culture media website Uproxx. The deal was rumoured to be valued at “tens of millions of dollars”. Uproxx (“The Culture of Now”) was founded in 2008 and is a news and discussion site for millennials, covering sport, music, and film. It is divided into verticals, each of which comprises blogs including The Smoking Section on hip hop culture. The company is based in Culver City, California.