Magazines. The Belgium-based Roularta Media Group has now received Belgian regulatory approval and is paying €33m (in debt and liabilities) for the Sanoma magazine brands including: the weeklies Libelle/Femmes d’Aujourd’hui (245,504 copies) and Flair (Dutch/French editions); the monthlies Feeling/Gaël, La Maison Victor, Communiekrant, and Loving You and the e-commerce platform She Deals. Total 2017 revenues of the brands was €78m, and the deal price is 5.5 x EBIT, which sounds relatively high but it is not being paid as cash. Sanoma is the €1.4bn-revenue leading Finnish media company which employs some 4,000 people in Finland (where its magazines, TV, radio and newspapers are said to reach 97% of the entire population each week), Belgium and the Netherlands. It is also a leading European provider of ‘learning solutions’ in print and digital, in the Netherland, Poland, Belgium, Finland and Sweden. The 130-year-old Finnish company has now recovered from a severe profits slump in 2015, largely due to over-expansion in magazines right across Europe over the previous decade. Roularta Media has revenues of €400m and operates newspapers, digital media and broadcasting services in Belgium, the Netherlands, Germany and France.
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Roularta buys Sanoma Belgium mags
