B2C digital. Dating conglomerate Match Group, of Dallas, Texas, which owns 45 dating properties including Tinder, OkCupid, Match, and Plenty of Fish, has acquired a 51% stake in Hinge, an app that was designed to be a more welcoming antidote to Tinder in which users could only see those potential matches who shared a mutual Facebook friend. Hinge users can answer three questions about themselves, connect their accounts to Instagram, and also upload multiple photos, making the Hinge experience more like a full-fledged online dating site. The deal helps Match to err cover all bases. Terms not disclosed.
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Match Group buys Hinge ‘safe’ dating
