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Informa acquires Shanghai Franchise Exhibition

Exhibitions. UBM (now part of Informa, the world’s largest exhibitions organiser) has acquired a 70% economic interest in the Shanghai International Franchise Exhibition (“SFE”) organised by Shanghai Exhibition-Conference Ltd (SEC) twice a year since 2005. SFE is one of the largest franchising events in China with 221 exhibitors with over 450 brands and 50,261 visitors in the spring 2018 event.  SFE’s exhibitors are mainly in the food, beverage and retail sectors.