News. WordStream is a Saas provider which helps clients and agencies to optimize digital marketing campaigns. The purchase price is $130m in cash plus up to $20m on earnout payable in 2019 and 2020. The transaction builds upon Gannett’s existing digital marketing services, ReachLocal and SweetIQ. In the first year, WordStream is forecast to generate some $55m revenue and $16m of EBITDA profit.
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Gannett to acquire WordStream for up to $150m
