Magazine-media. Lagardère, once the world’s largest magazine publisher, is finalising a deal with Czech Media Invest to sell most of its French magazines including the legendary 73-year-old Elle, Elle Deco, Version Femina, Art & Decoration, Tele 7 Jours (France’s bestselling TV guide), France Dimanche, Ici Paris and Public. The estimated €100m deal is expected to exclude Paris Match magazine. Many of the Elle international editions outside France are published by Hearst Corp which, in 2011, paid a top-of-the-market $651m for 102 Lagardere magazines in 15 countries. Czech Media Invest is publisher of the Czech Republic’s top-selling tabloid Blesk, three other daily papers and several magazines. It recently agreed also to buy Lagardère’s East European radio stations for €73m. After its exit from magazines, Lagardère’s core business will largely comprise broadcasting, books, retail and travel. It is 30 years ago this month that two major US acquisitions by Lagardère’s Hachette subsidiary made it the world magazine leader, then with 72 magazines in 10 countries.
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