Here’s the first of our weekly run-down of winners and losers in a big headlining – and money-losing – week for The Guardian:
Heroes
- Vice, Shane Smith’s hyperactive millennial media group is launching a women’s site, Broadly. Was going to be called Broad…
- The Guardian, CNN, the Financial Times, and Reuters in ad-sales deal to compete with Facebook, Google et al. Is News
Corp/Fox about to do the same? - AutoTrader is worth £2.5bn after its UK IPO – twice the pro rata price The Guardian got for its 50.1% just 15 months ago. Newspaper beaten by private equity.
- Politico is to be launched in Europe by Axel Springer in print and digital, with 40 journalists. Real new-style competition for UK quality newspapers/sites?
- The Guardian: Cath Viner, who is the new Editor (elected by 53% of staff), says: “We urgently need to reach young readers, who are already into platforms we’ve never even heard of. We’ll find them where they are, not where we want them to be”
Villains
- UK Online newspapers: The latest (erratic) scores show just how weak most really are, and are fooling themselves with the online equivalent of bulk copy sales. Except The Guardian and Mail Online.
- Martin Sorrell, boss of marketing giant WPP does not believe in thinking about a successor. That’s the trouble with power. WPP’s new chairman may have other ideas
**Nominations for Heroes & Villains please, to: colin@flashesandflames.com **
Heroes & Villains Just see what you’ve done