Michael Kassan
How I do it: Michael Kassan, MediaLink
Michael Kassan is founder and CEO of the 20-year-old, US-based MediaLink media-marketing advisory firm. In 2017, the archetypal…
MediaLink cashes out
Ascential Plc is the £1.8bn, UK-based information and events company whose CEO Duncan Painter has never been afraid…
How Ascential is changing shape of B2B media
Eighteen months ago, Michael Kassan, the owner of US advertising consultancy MediaLink, was interviewing WPP’s Martin Sorrell at…