Events Intelligence
Why trade shows must ‘get’ data
By Mark Parsons For much of the exhibitions industry’s history, competitive advantage has been built through operational excellence.…
Trade shows splutter into life
The recovery of the trade show market continues. But diverse factors including restrictions on travel, transport and public…
Scary trade show re-starts?
As trade shows re-open after some 16 months of pandemic paralysis, the question remains whether (and when) the…
How Covid can make or break trade shows
All over the world, people are debating whether they want to resume regular commuting to offices and return…