Archive
How Ascential is changing shape of B2B media
Eighteen months ago, Michael Kassan, the owner of US advertising consultancy MediaLink, was interviewing WPP’s Martin Sorrell at…
How can ‘The Guardian’ survive?
More than 100 years ago, Britain’s pioneering railway network enabled its national daily newspapers to reach all parts…
So who will win the media food fight?
It’s not just the time of year: the hottest media is food. Recipes, menus, cookery competitions, entertaining and…
Here’s the answer newspapers are not looking for
Was the heyday of newspaper advertising a Faustian pact made in the heady days of the twentieth century?…
Is this a revolution for cashed-up BuzzFeed?
The future of BuzzFeed is something that has divided media people for a decade. Its 11 international editions…
How magazine companies must change
Magazine publishers everywhere are campaigning for “magazine-media”, the neatly-named vision for print brands fighting for the future. Ranged against…
How daily newspapers can win after all
The successful reinvention of some of the world’s leading publishers is clarifying the future for the best daily…
The first 10 years of TED talks
Ten years ago today (June 22), former British magazine publisher Chris Anderson – who had made and lost…
Trinity Mirror lessons for newspapers everywhere
It’s been another ‘bad news’ month for UK newspapers. Just a few weeks after Vice founder Shane Smith…
What next for the ‘new’ Bauer Media?
The privately-owned Bauer Media Group started to get interesting in 2008. After more than 30 years of high-margin…