Events. Messe Frankfurt, the German venue owner and international exhibition organiser, has acquired a stake in nmedia GmbH which provides Electronic Data Interchange (EDI) services. The acquisition is in pursuit of Messe Frankfurt’s strategy to provide a “Nextrade” B2B digital marketplace with standardised ordering and data services for retailers and their suppliers. It says that Nextrade “eliminates the need to order manually from the individual suppliers – for example on site during trade fairs – thus saving time and money. Orders can be placed day or night, 365 days a year, regardless of whether retailers have their own merchandise management system. This is an area where we can see a need for action as well as definite leverage for future success. Like our trade fairs, this tool will create a perfect match between supply and demand.” Meanwhile, Messe Frankfurt, which currently hosts and/or organises 500 events, is launching an international textile fair in Egypt, date yet to be disclosed.
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