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Dotdash buys Brides mag

Magazines. Dotdash has bought Brides magazine from Condé Nast after the magazine was touted for sale. Terms were not disclosed. Dotdash is part of InterActiveCorp (IAC) which owns dating sites Match, OK Cupid and Tinder. Brides will join Dotdash’s stable of titles aimed at millennial women including MyDomaine, The Balance and Verywell which in total yield 100m monthly unique visitors. The Brides print magazine will no longer be produced but eight staff will transfer and work on a redesigned website. Brides had 3.6m monthly uniques in March, a figure which has doubled in four years, while print readership has declined to around 300,000.

Dotdash