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Financial co buys Aussie mag

Magazines. The Sydney-based Rainmaker Group (which provides market intelligence, industry research, media, events and consulting for financial companies) has acquired the Sydney-based Money magazine from Bauer Media Australia. Money will become Rainmaker’s first consumer magazine, alongside the B2B flagship Financial Standard. Money was established in 1999, in conjunction with the eponymous Channel Nine TV programme, and claims to be Australia’s most-widely read personal finance magazine. It is assumed that Rainmaker will seek to grow its B2B and B2C financial media.

Rainmaker