The Global Media Weekly for executives and entrepreneurs

Fox and Comcast battle for Sky TV

Broadcast-streaming. 21st Century Fox’s most recent offer of £14 per share, valuing the pan-European Sky TV at £24.5bn (a significant improvement on its initial bid in 2016 of £10.75, and 12% ahead of Comcast’s previous bid of £12.50) has just been topped by Comcast further increasing its bid to £14.75 per share. Fox already owns 39% of Sky and all eyes are now on their response to Comcast. Comcast and Disney are both bidding also for 21st Century Fox itself. It remains at least possible that Disney will win the battle for Fox but that Comcast will get Sky – or at least the 61% not owned by Fox. That would be a bitter-sweet outcome for the cashed-up Murdoch family who have long wanted to acquire 100% of Sky.