B2B information. The California-based Glassdoor is a website where employees and former employees anonymously review companies and their management. Launched in 2008, it is one of the largest job sites in the US with 59m monthly visitors. It has data on more than 770,000 companies located in more than 190 countries. Glassdoor was created when its two founders discussed how one of them, while working at Expedia, accidentally left the confidential results of its employee survey on an office printer. They realised that such information could help inform people making career decisions. For a decade, it has been the site that (probably) your prospective employees have visited to see what their future colleagues say about the company. Isn’t it just the kind of service you might expect to be cloned by single-sector B2B media? The Tokyo-listed $2bn-revenue Recruit Holdings started in 1960 focused on recruitment advertising for university students. Now, with 50% of its revenues generated from outside Japan, Recruit is the owner of Indeed, probably the world’s largest job aggregator and job search engine, which it acquired in 2012. Will the future see any kind of mergers or collaboration with the growing digital classifieds of news-centric groups Naspers, Axel Springer and Schibsted?
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Recruit acquires Glassdoor employer ratings for $1.2bn
