B2B. Webedia, the French media-tech company, has bought Quill, of the UK, from its private equity owner Panoramic Growth Equity. Quill provides content for e-commerce operators. The company was founded in 2011 and has grown rapidly with clients including eBay, Google, Louis Vuitton and Tommy Hilfiger and estimated revenue of £7m for the current year. Founder-CEO Ed Bussey will continue to run the company. The acquisition will give Webedia a combined network of over 7,000 freelance content creators, expanding the B2B capability of the previously entertainmen- focussed company. Terms were not disclosed.