Broadcast-streaming. Viacom is buying the ads-supported free programming Pluto. Launched in 2013, Pluto offers more than 100 channels with programming from 130 partners. The company, which is said to have a $200m run rate, claims an audience of 12m monthly users, two-thirds of whom watch via connected TVs. Viacom is paying $340m in cash and the deal is expected to close during the first quarter of this year.