Content marketing. Sanoma has divested its content marketing operations to the original founders of the business. Net sales were €13m in 2017 and it employs some 50 people. With the transaction, Sanoma has now completed the divestment of its Belgian media business. Transaction terms were not disclosed. With companies operating in Finland, the Netherlands, Poland and Sweden, Sanoma has revenue of €1.4bn and more than 4,400 employees. What was once Europe’s largest magazine group is now predominantly an educational publisher.