B2C Digital. Gegs Capital Corp is acquiring for $27.5m, UMG Media, an eSports company in North America, offering gaming entertainment, live events and online play. UMG entered eSports in 2016 with the acquisition of UMG Events LLC which was founded in 2012. UMG has approximately 2.1m registered users and over 18m matches played live and online through its platform. UMG made $2.35m revenue in 2018 but is heavily loss-making.