B2C digital. UK-based tech-mag company Future Plc has acquired US digital publisher Mobile Nations for a price which could eventually total $120m. This acquisition further extends Future‘s reach in the US. Mobile Nations’ properties focus on consumer electronics, combining content, community and e-commerce. Notable brands include Android Central, iMore, Windows Central and Thrifter with a monthly audience of over 40m technology enthusiasts. Mobile Nations had 2018 revenue of $16.4m and EBITDA of $8.2m. The initial cash consideration is $55m with a further $5m in shares. In addition, a further variable deferred consideration up to a total value of $60m will be paid, subject to meeting financial targets in the year ending 31 March 2020. The deferred consideration is expected to be split equally between cash and shares in Future, although Future retains the right to pay the full balance in cash.