B2C. Etsy, Inc., the US-based global marketplace “for unique and creative goods including hand-made pieces and vintage treasures”, has agreed to acquire Reverb Holdings, Inc., a privately-held marketplace for new, used and vintage music gear. The price is $275m in cash. Reverb was founded in Chicago in 2013 “to make buying musical instruments easy and affordable”. Its sellers comprise individuals, bricks and mortar retailers, dealers – and also artistes.