Broadcast-streaming. UK-based software maker Massive Interactive has been acquired by Italian company Deltatre for $127m, in a deal designed to create a rival to global giants Disney and Endeavor in online sports streaming services. The transaction is rumoured to create a joint company valued at up to $1bn. Turin-based Deltatre’s client base includes the English Premier League football, ATP World Tour tennis, and the NFL. Massive, founded in 1996, provides video technology to a variety of broadcasters and entertainment companies, including the BBC and Sony Pictures. It will become a division of Deltatre. The combined entity will have 1,000 employees across 18 offices worldwide, making it one of the largest providers of streaming technologies to sports groups.