Sound +Vision. US Telco AT&T has sold its 9.5% stake in video streaming company Hulu back to Hulu for $1.43bn, ending the companies’ joint venture. The deal valued Hulu, which is majority-owned by Disney, at $15bn. Hulu was established in 2006 as a JV to allow broadcasters to address the threat of streaming services and now boasts 25m subscribers, attracted by titles including Emmy-winning The Handmaid’s Tale. Disney recently announced its own plans to deliver branded TV content to consumers via Disney+, and Hulu will be part of this strategy.