News. Advance Publications Inc, of New York, has acquired The Esports Observer, a provider of esports business news and events from Bitkraft Esports Ventures network. Advance’s subsidiary American City Business Journals, which publishes Sports Business Journal, had previously acquired a minority interest in The Esports Observer in 2017. Earlier in October, Advance acquired a majority stake in esports analytics firm Newzoo. Transaction terms not disclosed.